Showing posts with label C Series. Show all posts
Showing posts with label C Series. Show all posts

Friday, 29 September 2017

Aerospace 17 - Bombardier / Boeing Controversy


The U.S. Commerce Department’s decision to attach Bombardier Inc.’s C Series aircraft with a retaliatory tariff of 219.3%, is an obvious abuse of power.

Writing about Bombardier has been a pet project of mine ever since I watched their early innovational business jets fly from the Cartierville airfield, in Montreal, many years ago.

The trials and tribulations of the C Series aircraft have been a source of serious comment (good and bad) since before the first flight in 2013, and I am annoyed that the bad comments have become very political.

The history of self-important U.S. aerospace manufacturing companies contains a number of unfortunate examples where pressure is placed on foreign competition to lose market share.  There are many obvious cases (and some shrouded in mystery).  For example;  The superior Canadian Avro Arrow (with design features from the British Avro 730 and the BAC TSR-2) that was discontinued by P.M. John Diefenbaker following U.S. lobbying.  The English Electric Canberra (that gained an altitude record of 70,310 ft.) that was licensed to the U.S. (and is still flying with NASA for high altitude research) with its’ remarkably similar design characteristics to Lockheed’s high altitude U-2 spy aircraft.  Was the Concorde a failure because it hit a piece of metal on the runway, causing an explosion, or was it inviable financially due to a U.S. ban on supersonic overflights?.  Finally, the enormous success of the Hawker Harrier V/STOL fighter that became the McDonell Douglas AV-8 (now, sharing its’ engine thrust-vectoring technology with the Lockheed/Martin F-35 which will not be 'war-ready' before 2020, according to the US Pentagon).

The innovative design of the C Series aircraft is not obvious when observed from a distance but it is using manufacturing technology, designed from the ground up, that is not comparable to the competition, i.e., Boeing B-737, COMAC C-919, Embraer E170, and Mitsubishi MRJ-90.  In detail, the B-737 and C-919 are much bigger, and the MRJ-90 is smaller.  The Embraer series of aircraft are competitive in size but are less technologically advanced.

So there you have it.

The U.S. tariff of 219.3% should also be looked at and compared with Boeing’s B-787 ‘Dreamliner’ sales.  The B-787 programme is not expected to be profitable until after 1,100 aircraft have been sold.  As of April 2015, the production rate is 10 per month;  Boeing lost $30 million per aircraft delivered in the first quarter of 2015.  JPMorgan Chase has estimated the programme's cash loss to be $45 million per airplane, decreasing as the programme moves forward. The actual cash flow reflects Boeing collecting most of the purchase price upon delivery; Boeing expects deferred costs to total $25 billion (Yes, billion) before the company begins to break even on production.  It should also be noted that Boeing is the recipient of massive amounts of government aid;  US$14.4 billion in federal and state subsidies and US$73.7 billion in loans over the past 17 years.

Finally, PM Justin Trudeau has stated, referring to the Boeing Super Hornet F-18 replacement, that Canada will not deal with a company that is suing us.  In my view, this wonderful statement shows that European companies have remarkably perfect aircraft available.  If DND wants more F-18’s, they should talk to Australia.  In the meantime, our future should be with a European deal.  The Typhoon, Griffin, and Rafale  are all capable of the software upgrades that is plaguing the F-35 at the moment (just to mention one problem).  Let the Pentagon and Lockheed stew in their own corruption.

Some may say that we should ‘pull the plug’, but what will we produce then, premium wine from Niagara and B.C.?  Now, there’s an interesting U.S. tariff story … for some other time.



Wednesday, 14 December 2016

Aerospace 16 - airBaltic CS300 First Comercial Flight




The Bombardier C Series CS300 first scheduled commercial flight for Latvian launch carrier, airBaltic, took off from Riga to Amsterdam today (14th December, 2016). This will be the first of many flights for the new, innovative, 130 to 150-seat, CS300, taking place this year with many different airlines, and bodes well for the future.


Bombardier said it will increase the formal specifications for the C Series CS300, as the aircraft’s per seat and trip costs have already proven 2% better than its original brochure values.


“We are thrilled to be flying the first CS300 aircraft – the newest member of the most innovative and technologically advanced family of airliners in the world,” said Martin Gauss, Chief Executive Officer, airBaltic. “With its longer range capabilities, lower fuel burn and reduced noise emissions compared to other airliners in its segment, the CS300 aircraft will enable airBaltic to open new routes and connect people all across Europe, while offering passengers an unparalleled in-flight experience.









Monday, 23 May 2016

Aerospace 14 - The Right Profit Metric


ⓒ Bombardier, Montreal, May 2016

It's useful to know what Boeing and Airbus wouldn't tell you.
What’s the Right Profit Metric? 
Cost Per Passenger.
Traditionally, the airline industry has concentrated on a cost-per-seat strategy because it was the only way to extract margin.  As a result of the lower cost-per-seat pursuit, many airlines were driven toward purchasing larger single-aisle aircraft.

But one size does not fit all.


On many routes, seats were flying for free.  Empty seats.  And if not free, the seats were on sale. And as everyone knows, sales procure low yields.  Consequently, a large part of the secondary market was dropped, or even ignored.


On the other hand, medium-haul markets are reaching a certain level of saturation.So where is the next level of growth?  What’s the best way to stimulate traffic and increase the number of passengers travelling through hubs?  Secondary and tertiary markets are the key.  In other words, it’s time to go deeper in the regions.


What really matters when looking for high yields at low risk is simple: the cost per passenger on board.


Right-Sized for Opening New Markets


Free from design constraints, the Bombardier C Series 5-abreast platform was developed specifically for the 100 -150 passenger market.  It is not a stretch, nor a shrink of a legacy program.  It’s the right aircraft at the right time.


A Low Risk Solution


With a 25 to 35% lower cost per passenger on board, the Bombardier C Series aircraft are the ideal complements to the larger A320/A321 and 737-800/737-900. The C Series family provides the freedom to think differently about network planning. Which means, airlines have a new way to grow and focus on the next opportunity for expansion.


Increase Your Yields


Entering into service in July of this year, the Bombardier C Series is the right tool to help you be the first to grow these new markets profitably. Now, you can return to these once deserted markets with the right sized aircraft and start increasing your yields.


Be the first to serve those markets where there is no competition, but plenty of opportunity.

Grateful thanks to Bombardier for producing this article.